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xxviAnalyzing Visual Texts ACTIVITY Recognizing Civil Discourse 4The Rhetorical Situation 4 Abraham Lincoln, The Gettysburg Address(nonfiction, 1863) 4 Context, Occasion, and Purpose 5 ACTIVITY Analyzing Context, Occasion, and Purpose 6 The Rhetorical Triangle 6 Speaker, Audience, and Message 7 ACTIVITY Analyzing the Rhetorical Situation 9 Roxanne Jones, Thanks to Coco Gauff, We%u00a0Can%u00a0Dream Big (nonfiction, 2023) 9 Rhetorical Appeals 10Ethos 11 Building Ethos 11 Rosemarie Garland-Thomson, from Becoming Disabled (nonfiction, 2016) 11 ACTIVITY Building Ethos 12Logos 12 Incorporating Counterarguments 13 ACTIVITY Building Logos Using a Counterargument 13Pathos 14 Making Balanced Appeals 14 Richard Nixon, from The Checkers Speech(nonfiction, 1952) 14 ACTIVITY Building Pathos 15 Combining Ethos, Logos, and Pathos 15 Helen Keller, Letter to Mark Twain (nonfiction, 1906) 16 ACTIVITY Combining Ethos, Logos, and Pathos 18Style 21 Diction 21 ACTIVITY Analyzing Diction 23Figurative Language 23 Syntax 24 Sentence Structure and Arrangement 24 ACTIVITY Analyzing Syntax 26Tone 27 Shifts in Tone 27 ACTIVITY Analyzing Tone 28Identifying Rhetorical Appeals 19 Tom Toles, Rosa Parks (cartoon, 2005) 19 ACTIVITY Identifying Rhetorical Appeals in a Visual Text 20 Steven Sack , Social Media Distortions(cartoon, 2019) 20 Analyzing Visual Texts Analyzing Visual Rhetoric 29 Dodge Durango (advertisement) 30ACTIVITY Analyzing Visual Rhetoric 32Volkswagen Precision Parking (advertisement) 331 Rhetorical Analysis 3 Contents Copyright %u00a9 Bedford, Freeman & Worth Publishers. Distributed by Bedford, Freeman & Worth Publishers. For review purposes only. Not for redistribution.