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114     Unit 2    ■    Appealing to an Audience


                   Unifying   Don’t Understand the Protests? What You’re   Rhetorical   Effects of
                   Idea       Seeing Is People Pushed to the Edge        Choices      Choices
              © Bedford, Freeman & Worth Publishers. For review purposes only. Do not distribute.
                   racial      You’re not wrong—but you’re not right, either.   antithesis  wrong/right
                   justice     The black community is used to the institutional      perception
                               racism inherent in education, the justice
                               system and jobs. And even though we do all the
                               conventional things to raise public and political
                               awareness—write articulate and insightful pieces
                               in the Atlantic, explain the continued devastation   evidence  to support claim:
                               on CNN, support candidates who promise change         justice is not
                               —the needle hardly budges.                            served

                   racial      But COVID-19 has been slamming the
                   justice     consequences of all that home as we die at a
                               significantly higher rate than whites, are the
                               first to lose our jobs, and watch helplessly as
                               Republicans try to keep us from voting. Just as
                               the slimy underbelly of institutional racism is
                               being exposed, it feels like hunting season is   comparison  emotional appeal —
                               open on blacks. If there was any doubt, President     oppression
                               Trump’s recent tweets confirm the national
                               zeitgeist as he calls protesters “thugs” and
                               looters fair game to be shot.

                   racial      Yes, protests often are used as an excuse for some
                   justice     to take advantage, just as when fans celebrating
                               a hometown sports team championship burn
                               cars and destroy storefronts. I don’t want to see
                               stores looted or even buildings burn. But African
                               Americans have been living in a burning building
                               for many years, choking on the smoke as the   sensory   emotional appeal—
                               flames burn closer and closer. Racism in America   details  suffocating/
                               is like dust in the air. It seems invisible—even if   choking on racism
                               you’re choking on it—until you let the sun in.
                               Then you see it’s everywhere. As long as we keep
                               shining that light, we have a chance of cleaning
                               it wherever it lands. But we have to stay vigilant,
                               because it’s always still in the air.















          03_williamideas1e_35663_ch02_084_159.indd   114                                              24/11/21   2:47 PM
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