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106     Unit 2    ■    Appealing to an Audience




                                                 SYNTACTICAL EFFECT
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                     Syntactical Choice  Example             Possible Effect     Questions to Ask
                     Repetition          “What lies behind us   Emphasizes or    Why does the writer
                     Repeating or        and what lies before   reinforces an idea or   repeat this particular
                     recurrence of a word,   us are tiny compared   concept often related   word, phrase, or
                     phrase, sentence, or   to what lies within us.”   to the writer’s purpose  sentence?
                     other element       — Ralph Waldo Emerson                   Why does it occur
                                                                                 where it does?
                     Juxtaposition       “I have a dream that my   Sets up a contrast   How did the writer
                     Contrasting ideas,   four little children will one  or comparison of   create the juxtaposition
                     scenes, settings,   day live in a nation where  concepts    (e.g., use of transitions,
                     images, or other    they will not be judged                 coordination)?
                     elements            by the color of their skin              Why does the writer
                                         but by the content of                   juxtapose these
                                         their character.” — Martin              particular ideas?
                                         Luther King Jr.
                     Parallel Structure  “That government of the  Creates a sense of   Why does the writer
                     Repeating words or   people, by the people,   balance by placing   want the reader
                     phrases in the same   and for the people . . .”   emphasis on the   to notice these
                     grammatical structure  — Abraham Lincoln  grammatical element   grammatical elements
                                                             that is parallel    in particular?
                     Rhetorical Question  “But what is government  Asks the reader to   What effect does
                     Posing a question   itself but the greatest of   reflect, contemplate,   the placement of the
                     that is expected to be   all reflections on human   or consider a concept   rhetorical question
                     considered but not   nature?”  — James   or idea            have on the message?
                     answered literally  Madison
                     Antithesis          “Ask not what your   Provides emphasis on   What ideas are being
                     Expressing contrasting   country can do for you,   one idea by contrasting  contrasted?
                     ideas in parallel   but what you can do for   it with another  What effect do these
                     grammatical structure  your country.”  — John F.            contrasting ideas have
                                         Kennedy                                 on the audience?
                     Fragment            “Silence. The cold rain   Emphasizes an idea by   Why did the writer use
                     A broken thought or   falling. And the smell of   focusing on a particular  only part of a sentence,
                     only part of a sentence  blue electricity blowing   phrase or part of a   such as only giving the
                                         under the locked    sentence            subject or only giving
                                         door.” — Ray Bradbury                   an exclamation?
                     Simple Sentence     “Love was on the move.  Placing a simple   Where are the short,
                     A complete thought   “Mercy was on the   sentence by itself,   simple sentences? Why
                     consisting of a subject   move.         especially among other  are they placed in that
                     and verb            “God was on the move.”  longer or complex   location?
                                                             sentences, often    What idea is being
                                          — Bono             emphasizes the idea    emphasized?
                                                             in that sentence











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