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n Unit 1, you learned that writers create messages to share their ideas and perspectives
with an audience. This relationship between writer and audience is part of the rhetorical
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I situation. In this unit, we’ll look more closely at the tools writers use to influence and
appeal to their audiences.
When we see an issue that calls for change or action, we begin the process of persuasion.
We start to think about how to change people’s minds or inspire people to act. This means
we must understand the rhetorical situation and use it to our advantage. We need a clear
purpose, an intended audience, relevant evidence to support our claims, and a well-crafted
message to inspire the audience to listen and act. The most persuasive writers take all
of these elements into account: the writing situation provides guideposts for crafting an
argument that both fulfills its purpose and suits the specific audience.

UNIT GOALS

Reading, Analyzing,
Unit Focus and Interpreting Writing
Big Idea: Considering the Explain how a writer Analyze an audience’s
Rhetorical Audience appeals to a particular background and values to
Situation audience’s background relate, connect, or influence
and values. a specific audience.
Big Idea: Relevant and Identify evidence that Select evidence that
Claims and Sufficient supports a specific line supports the writer’s claim
Evidence Evidence of reasoning. (i.e., idea and perspective).
Big Idea: Persuasion Evaluate the effecti ve- Write a persuasive
Reasoning and ness of inductive and argument for a specific
Organization deductive logic. audience, purpose, and
context.
Big Idea: Syntactical Explain how a writer Employ syntactical choices
Language and Choices for Effect uses rhetorical devices to emphasize ideas and
Style of syntax to emphasize information.
ideas and information.
Ideas in • Reason and Explain how the ideas of reason, revolution,
American Revolution patriotism, and democracy are reflected in
Culture • Patriotism and classic and contemporary American texts.
Democracy
Preparing for • Free Response: Analyze rhetorical Develop a thesis statement
®

the AP Exam Argument choices in classic and line of reasoning for an
• Multiple Choice and contemporary argument essay.
nonfiction texts.

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