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Rhetorical Situation ■ Considering the Audience 89

Examples and Rhetorical
Appeal Common Techniques Effect RHETORICAL SITUATION
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Pathos — Appeal Allusions
to Emotion Anecdote
Connotations
Examples
Figurative language
Imagery
Repetition
Sensory details
Logos — Appeal Allusions
to Logic Analogies
Anecdote
Charts
Examples
Expert sources
Facts
Graphs
Personal testimony
Repetition
Research
Statistics
Syntax
Ethos — Appeal Concession
to Credibility Facts
Personal testimony
Refutation
Statistics
Sincerity
Use of credible and
reliable sources
Writer’s authority and
experience

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