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88 Unit 2 ■ Appealing to an Audience

THE RHETORICAL APPEALS

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APPEAL TO LOGIC
• Research
• Charts
• Graphs
• Expert sources
• Allusions

• Examples
• Repetition • Facts
• Anecdote • Statistics
• Analogy
• Diction
• Diction
• Syntax
• Syntax
APPEAL TO EMOTION APPEAL TO CREDIBILITY
• Figurative language • Sincerity
• Imagery • Personal • Writer’s authority and experience
• Connotations testimony • Concession
• Allusions • Refutation
• Sensory details • Reliable sources

INSIDER Pronouns reveal relationships. In some arguments,
writers associate themselves with their audiences by
TIP using “We” and “Us.” In other arguments, writers separate
themselves from their audience by using “You.” When
analyzing a text, it is important to understand the writer’s relationship to
his or her audience.

AP ® SKILLS RHETORICAL SITUATION
PRACTICE Appealing to an Audience

Consider a rhetorical situation (like the curfew example at the beginning
of this unit) you have experienced. Now, analyze your intended audience,
considering their background, beliefs, and values. What rhetorical choices
would you make to achieve your goal with that audience? How would you
attempt to appeal to them?

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