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persuasively and refuting it in a way that is accommodating rather than alienating. The
              2
                               key component of the Rogerian approach is finding common ground on which the
                               speaker and an audience that holds opposing beliefs can both stand. The speaker
                               must show that he or she has everyone’s interest in mind, and thus be sympathetic to
                               the audience’s point of view. Ultimately, the goal is not necessarily to win the argu-
              Argument
                               ment, but to reach a compromise through which both speaker and audience will feel
                               that they have gained ground.


                               The Toulmin Model

                               A useful way of both analyzing and structuring an argument is through the Toulmin model,
                               an approach to argument created by British philosopher Stephen Toulmin in his book The
                               Uses of Argument (1958). The Toulmin model is an effective tool in uncovering the assump-
                               tions that underlie arguments. Although this method — particularly its  terminology — may
                               seem complicated at first, it is actually very practical because it helps with analysis, struc-
                               turing, qualifying a thesis, and understanding abstract arguments. Once mastered, it can
                               be a very powerful tool.
                                  The Toulmin model has six elements: claim, evidence (support), warrant (the assump-
                               tion), backing, qualifier, and reservation. We have already discussed claims, which are
                               arguable assertions. Toulmin defined a claim as “a conclusion whose merits we are
                               seeking  to establish.” You have  also already learned about support or evidence.
                               A  warrant expresses the assumption necessarily shared by the speaker and the audi-
                               ence. Similar to the minor premise of a syllogism, the assumption links the claim to the
                               evidence; in other words, if the speaker and audience do not share the same assumption
                               regarding the claim, all  the evidence  in the world won’t be enough to sway them.
                                 Backing consists of further assurances or data without which the assumption lacks
                               authority. The  qualifier, when used (for example,  usually,  probably,  maybe,  in most
                               cases, most likely), tempers the claim a bit, making it less absolute. The reservation
                               explains the terms and conditions necessitated by the qualifier. In many cases, the argu-
                               ment will contain a rebuttal that gives voice to objections.
                                  The following diagram illustrates the Toulmin model at work:


                               Evidence                                                       Claim




                                                  Assumption             Qualifier          Reservation




                                                   Backing



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               Uncorrected proofs have been used in this sample. Copyright © Bedford, Freeman & Worth Publishers.
                                     Distributed by Bedford, Freeman & Worth Publishers.
                                        For review purposes only. Not for redistribution.
          03_sheatlc4e_40925_ch02_058_111_4pp.indd   78                                                 8/9/22   2:54 PM
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